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 Media
Mojo Marketing
Audio & Video will Rank on
Google's First Page so you can
position yourself as an expert in your field.
For more than 30 years I've been involved in
public relations and marketing. In the late '90s I began
working online. In the past few years, I've figured out how to use
audio, video and social media to get your message on Google's first
page. It's not magic. It's not real easy. But it is possible to jump
over your competitors, if you do a few simple things. You might need
to learn some new tricks, but even for old dogs, it's not
unrealistic. Below are a few pieces of the social media puzzle.
Five, to be exact. While there are more, they are the basis of
establishing yourself online. Read over the page. If you'd like to
know more, let me have your email address. If you have questions, my
email address is below. If you want to see what I've been up to,
Google: blogtalkradioguy. |
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Have you noticed online marketing has changed?
It used to be sufficient to
have a website, period.
Not today. Not with social media
expanding rapidly. Now, you need a minimum
of five elements to compete effectively. They all
require new, and frequent content. And, it has to be good
content or visitors will be gone in the blink of an eye. Or,
more appropriately, the click of a mouse.
The goal of search engine marketing is to be ranked on the
first page of Google - in the top 10 - since Google has 65+%
of the billion+ searches done each day. While all search
engines are important, but it's best to be indexed by Google
before trying to tackle any of the others.
It is possible to
rank in the Top 10 without
knowing anything about meta tags, although your chances
improve if you learn what they are and how to use them. But,
I've found you can 'talk your way to the top' by doing a
BlogTalkRadio show. And, you can find yourself on
page one with a video, if you submit it to several sites, in
addition to YouTube.
Here are my suggestions of the five things you need:
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Website: It doesn't have to have Flash, in fact it's indexed
better if it doesn't. But, it does need to look current and
have a clean design with easy navigation. A website is
where you send people to learn about your product or
service.
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Blog: This is an easy way to create content.
A headline. A few
sentences. A couple of tags. A couple of categories. Audio. Video. Pictures. Wordpress and Blogger are free. Wordpress is a little more
work, but the results are worthwhile.
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Micro-blog:: This is a quick communication tool. Twitter is
the best known, but there are others. In 140 characters you
have to make your point and create a call to action. When
you add Twitpic and Twitwall, you have a powerful
combination.
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Audio: It used to be difficult,
and expensive. Now, its easy and its free. Blogtalkradio
(podcast) and Cinchcast (mini-podcast) are from the same
company and enable you to 'talk your way to the top.'
You have to have something worthwhile to talk about if
you want to have repeat listeners, but you don't have to
do it all by yourself. You can have guests, or play recordings.
Google doesn't evaluate the content, yet, so just
having a show helps you work your way from obscurity. Twalk (conference
call) is a new service in beta. It should be fully
functional soon. Together, you have the tools to talk your way to the top.
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Video: This is the weapon of choice if you
really want to be
indexed by Google, and other search engines. You don't have
to produce documentaries or even short films. YouTube
caps the length at 10 minutes, suggesting that is the
maximum attention span of the average viewer. You want to be in the
3 to 5 minute range, if you have something of value. If
not, 60 to 90 seconds works fine. You can use
Animoto to
convert digital images and music to video, then upload
to YouTube from their platform, as well as link to
Twitter, Facebook and other social sites. If you know
how to use an audio editing software, you can add voice
to the soundtrack, increasing effectiveness
considerably. Video from Windows Movie Maker is OK.
From Sony Vegas Movie Studio, much better. You can even use
software that produces an Avatar hustling your product
or service for you, if you think that will work. Many
videos are, essentially, Powerpoint presentations, so
you can create a video with text and simple graphic, if
you choose.
If you don't want to do the
work yourself, you can hire someone, like me, to develop and manage your
social media campaign, including the 5 steps above.
Ken English
ken (at)
kenenglish.com
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